The Challenge:

Their primary objective is to raise awareness, engage consumers, and prompt action throughout the consumer journey.

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Working closely with Grab Food, we pioneered Grab's initial experiential marketing nationwide, later expanding to regional areas. Our innovative approach mapped the entire consumer journey during Grab rides. This led to developing Myanmar's first centralized control system for real-time digital content, enabling push notifications and the successful launch of the Grab Food Campaign. The campaign significantly impacted awareness, engagement, and prompted targeted calls-to-action throughout the consumer journey.

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The results were substantial, impacting the targeted audience throughout their consumer journey with this campaign.

The Comeback:

#1

Myanmar's First Digital Touchpoints on the ride

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100%

Expanding to regional areas

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