The Challenge:

During the pandemic, all brands had to think hard about themselves. Some became more determined and smart, while others played it safe by cutting back. Dai-ichi Life, a top insurance brand in Japan, cares about people the most. They're trying to stand out by talking better with locals, teaching about their brand, and making insurance easier to understand.

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We managed the entire Dai-ichi Life Insurance Founder's Award campaign, from the first ideas to the final event, full of creativity and energy.

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The concept offered people a totally new experience. We're not stopping here, more plans are in motion.

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The Comeback:

100%

Largest Virtual Performance Show in Covid-19

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2.5 M

Live viewers

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14 Days

Planning from the scratch to launching.

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