Perfect brand-agency relations occur when both groups agree on a desired outcome and both can be held accountable for their side of the workload in that respect.
The agency business thrives on relationships. Strong connections lead to great work through open chats and shared goals. However, tight deadlines, shifting priorities, and unclear feedback can sour relationships, disappointing brands and leaving agencies feeling unappreciated.
This is going to sound basic, but the best brand-agency relations are based on transparency and honesty. Sometimes, it can feel like a game, the agency is dancing around questions about results and the client won’t give clear direction or allow access to specific information.
These games only fuel confusion and distrust. The key is fostering open, honest communication in the client-agency bond to build trust. Without this trust, all your hard work might crumble when results slip.
