L'Oreal Paris
L'Oreal Paris brand is the No.1 largest beauty brand in the world. There are three highly successful brands under this, L'Oreal Paris, Maybelline New York, and Garnier Skin Care. We work for all of these three brands under L'Oreal Asia Pacific.
Brief
The brand wanted to differentiate its touchpoints to give more values and better impact for not only brand awareness but also additional CTA to make conversions.
Response
We approached and launched interactive Ads for the first time in Myanmar with Grab Ads to drive brand experience with real-time content systems to track and geo-targeting and lead generation system.
Results
During 3 months of the campaign period, we push real time contents to millions of qualified targeted people and ended up working for all brands under L"oreal Paris.
Myanma's first centralized digital content network for brands.
The Campaign
This campaign was highly targeted for economically active young women in the metro area to experience the real beauty brand's value during the peak hours on the ride of Grab, they could obtain not only the product knowledge but also be able to take action through interactive complete O2O systems assisting complete strangers to aware, engage and purchase.
