KHot by CJ Food
Marked out new Korean instant noodle brand in Myanmar to penetrate the competitive market between locals, Thai, and Korean instant noodle brands. Since this brand is manufactured and distributed by the Korea No.1 Food Company CJ, strategy, communication, creative, media, and digital, we have helped in all areas 360 degrees.
Brief
Being the exclusive advertising agency for CJ Food, we supported them with strategy, creative and media for their KHot brand to launch in the market for the very first time.
Response
So we planned the positioning as the most affordable as youth target Korean Instant Noodle and created a compelling story with KOLs and launched digital-only content.
Results
The story and content went viral, and hit up to 5 million views and 100K+ followers within a short period of time, and impacted the sales improvements by 4X after the campaign.
The Campaign
Positioning | Strategy | Creative | Digital | Productions and KOLs
5Million Views
Viral Creative Branded Video
