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Grab Food
Grab Food is under the Grab regional Tech brand introducing a Food delivery service to Myanmar and supporting local people, riders, and local restaurants.
Brief
To have opportunities for brand not just for awareness but for the whole consumer mapping on the ride.
Response
created Myanmar's first centralized control system for digital content to push real-time on the Grab ride and launched Grab Food campaign.
Results
Huge impact on awareness, engagement, and ability to add a call to action for consumer journey with this campaign for targeted people.
The Campaign
we work closely with Grab to launch Myanmar's first digital touchpoints on the ride to manage branded content in real-time and geo-targeting and have more experience marketing for the consumers by using our system.
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