Grab Food is under the Grab regional Tech brand introducing a Food delivery service to Myanmar and supporting local people, riders, and local restaurants.
To have opportunities for brand not just for awareness but for the whole consumer mapping on the ride.
created Myanmar's first centralized control system for digital content to push real-time on the Grab ride and launched Grab Food campaign.
Huge impact on awareness, engagement, and ability to add a call to action for consumer journey with this campaign for targeted people.
we work closely with Grab to launch Myanmar's first digital touchpoints on the ride to manage branded content in real-time and geo-targeting and have more experience marketing for the consumers by using our system.