First National Insurance

First National Insurance called FNI is the locally owned insurance brand for both general and life to protect the people of Myanmar.

Brief

Recently, the insurance market is booming by major players, FNI brand would like to re-communicate their brand to consumers.

Response

boring is bad for every businesses, we change the perspective from boring of this brand to the most active lifestyle insurance brand for niche group of people.

Successfully launched the most lifestyle event brand name called FNI FEB FEVER completed re-introduction of the brand by mass media TV, digital, and brand activation events.

Results

First National Insurance FNI, digital marketing campaign

The Campaign

We rebranded FNI starting from scratch in the way of communications by creative, campaigns, KOLs, digital, and major brand event to become the most active lifestyle insurance brand positioning in the market to differentiate.