Dai-ichi Life Insurance

Dai-ichi Life Insurance is Japan's No.1 insurance brand with over 118 years of experience in the insurance industry. The brand promise as "People First" to empower and take care of the people to have a better life. The brand is mature, elegant, and representing trusted quality.

Brief

To differentiate in the market by introducing a powerful campaign to communicate with locals better, educate the brand, and develop insurance product knowledge.

Response

During COVID-19, we created the largest powerful virtual performance show series with different artist and theme music to run the digital campaign as well as talk show to educate and engage

Results

Introducing the "Limitless Tomorrow" virtual show series, we got much positive feedback during the live stream through major digital channels and got over 2 million viewers during the live, and got a huge number of leads.

The Campaign

we took care start from scratch, creating the concept, strategy, and mood of the show, creative, set up and artist and KOLs, as well as media planning and streaming, to lead generation process. we outstandingly launched this campaign within only 14 days of planning to launching and it went into major success.