CJ Food
CJ Brand is Korea's leading brand in Food, Entertainment, and Logistics, promising to produce high-quality products and services for families around the global market. As being an exclusive advertising agency for CJ, we have managed CJ Food, Khot instant noodles, Dashida chicken powder, and Bibigo seaweed snacks.
Brief
Since the edible oil market is very competitive, CJ wants to differentiate and introduce the brand new product to the next level highly targeted to the young housewives.
Response
We started with brand name strategy and brand creative story to influence locals with 3 generations of family concept and produced high-quality TVC, then launched 360 degrees nationwide.
Results
The brand new concept of TVC and its theme song went viral on both TV and radio and this new coming brand became No.2 largest market share brand within a short period of time after being launched.
The Campaign
For the last 5 years, we won the exclusive advertising agency for Korea No.1 Food Company CJ, to manage all of the FMCG brands under CJ up to now. To manage the planning, marketing, communication, media-mixed, digital, and TVC productions to grow the brands in the local market.
