The Challenge:

Soft drinks giant Pepsi has signed on K-pop group Blackpink as its new brand ambassador in Asia Pacific, in Pepsi’s “Go All In For What You Love” campaign which aims to encourage the next generation to push beyond their limits.

The Comeback:

100%

Management plan to launch nationwide creative campaigns, localizations, OOH, digital content, and a TV show, covering a 360° approach.

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